What Nexus provides
Feed routing, source controls, quality rules and click / commercial reports for compatible partners.
Performance display
Popunder and CPV advertising
A separate landing-page window opened behind the active page, where permitted. Deliver a landing-page visit under explicit traffic-quality rules.
IN PRACTICE
A simple example.
An eligible user action can trigger a partner landing page. Browser policies, consent and frequency limits constrain delivery.
- Where it appears
- Eligible partner inventory
- What to measure
- Valid visits · CPV
What you need to connect
A permitted publisher implementation and suitable demand. Browser restrictions determine window behavior; CPV describes the pricing model, not the creative.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is popunder / cpv advertising?
A popunder opens a destination in a secondary browser context behind the active page. The user typically encounters it after closing or moving away from the original window, which makes source transparency, browser behavior, timing and frequency essential.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Accepted destination opens
Unique users or devices ÷ views
Views per user or device
Validated action after exposure
Operator guide
What clients should understand before launch.
What the user sees
The original page remains active while a second destination opens behind it. Because the experience is interruption-based, placement consent and predictable behavior matter more than raw delivery volume.
How delivery is governed
Publisher identity, browser capability, campaign eligibility, direct-link or feed response, time caps and per-user frequency determine whether an opportunity should open.
Quality and fraud controls
Repeated opens, automation, hidden windows, blocked or unsupported browser behavior, misleading sources and excessive frequency can distort a CPV campaign.
When it is appropriate
Popunder can support direct-response campaigns with broad reach, but it is not a universal substitute for intent, native or video formats. Brand requirements, browser policy and user experience must be evaluated explicitly.
Frequently asked
Questions about popunder / cpv.
Cost per view charges for an accepted view or opened destination according to the campaign and supply contract. The exact validity rules must be defined.
Build the right delivery path