Nexus knowledge hub
Practical AdTech knowledge.
Written for real operators.
Detailed guides to programmatic infrastructure, feed monetization, video delivery, targeting controls, platform strategy and AI-native AdTech. See real Nexus Targets, Filters and Limits screens alongside the relevant explanations.
27 guides across all topics
Featured operator guide
MCP for AdTech: making advertising infrastructure understandable to AI
Learn how Model Context Protocol exposes governed tools, resources and prompts without giving AI clients database credentials.
Nexus product team · 3 min readProgrammatic
3 operator guides
What is OpenRTB? A practical guide for AdTech operators
Understand the OpenRTB request lifecycle, supply and demand roles, auctions, QPS and the operational controls required around the protocol.
Nexus product team · 3 min readRead the guide ↗ProgrammaticSSP vs DSP vs Ad Exchange
A clear explanation of supply-side platforms, demand-side platforms and ad exchanges—and how traffic moves between them.
Nexus product team · 3 min readRead the guide ↗ProgrammaticThe OpenRTB request lifecycle from supply to win notice
Follow a bid request through validation, routing, bidding, auction selection, delivery and reporting.
Nexus product team · 3 min readRead the guide ↗Traffic controls
3 operator guides
QPS governance for advertising infrastructure
Learn how platform, channel, partner and endpoint limits protect infrastructure and commercial commitments.
Nexus product team · 3 min readRead the guide ↗Traffic controlsSupply quality filtering without a black box
Understand request-context, environment, duplicate and source controls used to protect advertising traffic.
Nexus product team · 3 min readIncludes platform screenshotsRead the guide ↗Traffic controlsClick fraud filters for PPC and feed traffic
A practical model for bot, proxy, IP, domain, referrer, iframe and repeated-request controls without turning traffic quality into a black box.
Nexus product team · 3 min readIncludes platform screenshotsRead the guide ↗Feeds
5 operator guides
XML feed monetization: from affiliate request to demand response
A detailed guide to XML advertising feeds, partner access, normalization, request policy, routing and reporting.
Nexus product team · 3 min readRead the guide ↗FeedsXML vs JSON advertising feeds
Compare XML and JSON feed contracts, operational tradeoffs and normalization requirements.
Nexus product team · 3 min readRead the guide ↗FeedsAffiliate sub-ID tracking and partner-level traffic analysis
Use sub-identifiers to distinguish sources, placements and commercial performance beneath a partner account.
Nexus product team · 3 min readRead the guide ↗FeedsDuplicate request protection for feed traffic
Why repeated advertising requests distort delivery, capacity and reporting—and how explicit controls reduce the impact.
Nexus product team · 3 min readRead the guide ↗FeedsFeed, bid and limit management for search advertising
How feed profiles, result limits, timeouts, allowed targets, custom bids and publisher exceptions create a controllable demand layer.
Nexus product team · 3 min readIncludes platform screenshotsRead the guide ↗Video
3 operator guides
What is VAST video advertising?
Understand VAST responses, wrappers, media assets, tracking and the controls around web, app and CTV delivery.
Nexus product team · 3 min readIncludes platform screenshotsRead the guide ↗VideoVAST wrapper diagnostics and timeout analysis
Trace wrapper chains, media delivery, errors and timeout boundaries in video advertising.
Nexus product team · 3 min readRead the guide ↗VideoWeb, app and CTV video inventory: operational differences
Compare delivery context, player constraints and policy needs across major video environments.
Nexus product team · 3 min readRead the guide ↗AI + MCP
4 operator guides
MCP for AdTech: making advertising infrastructure understandable to AI
Learn how Model Context Protocol exposes governed tools, resources and prompts without giving AI clients database credentials.
Nexus product team · 3 min readRead the guide ↗AI + MCPHow an AI client connects to Nexus MCP
A practical connection model for compatible AI clients using the Nexus Streamable HTTP MCP endpoint.
Nexus product team · 3 min readRead the guide ↗AI + MCPNexus MCP security model
How Nexus separates public product knowledge, authenticated operations and private infrastructure.
Nexus product team · 3 min readRead the guide ↗AI + MCPAI-ready AdTech platform checklist
Evaluate whether an advertising platform is truly AI-operable or merely contains a chat widget.
Nexus product team · 3 min readRead the guide ↗Platform strategy
4 operator guides
Build vs buy an AdTech platform
A decision framework for evaluating internal development, point solutions and a configurable control-plane approach.
Nexus product team · 3 min readRead the guide ↗Platform strategyWhite-label AdTech platform architecture
Understand domains, tenant modules, branded experiences, service connections and security boundaries for a white-label deployment.
Nexus product team · 3 min readRead the guide ↗Platform strategyAdTech platform evaluation checklist
A practical checklist covering products, targeting, integrations, security, operations, AI readiness and deployment.
Nexus product team · 3 min readRead the guide ↗Platform strategyMigrating from fragmented or legacy AdTech services
Plan a phased migration that preserves traffic contracts while introducing a shared control plane.
Nexus product team · 3 min readRead the guide ↗Search advertising
2 operator guides
Search Syndication: feeds, publishers and commercial control
Learn how a white-label search syndication platform connects XML or JSON demand feeds with affiliates, direct publishers and advertiser campaigns.
Nexus product team · 3 min readIncludes platform screenshotsRead the guide ↗Search advertisingContextual advertising and domain parking operations
How site approval, keyword extraction, categories, landing templates and feed routing support contextual and parked-domain monetization.
Nexus product team · 3 min readRead the guide ↗Partner operations
1 operator guide
Campaign operations
1 operator guide
Performance advertising