Nexus knowledge hub
Practical AdTech knowledge.
Written for real operators.
Detailed guides to programmatic infrastructure, feed monetization, video delivery, targeting controls, platform strategy and AI-native AdTech. See real Nexus Targets, Filters and Limits screens alongside the relevant explanations.
27 guides across all topics
Featured operator guide
MCP for AdTech: making advertising infrastructure understandable to AI
Understand Nexus public MCP discovery, tools, resources, connection steps and the separate permission boundary for private platform operations.
Nexus product team · 4 min readProgrammatic
3 operator guides
What is OpenRTB? A practical guide for AdTech operators
Understand the OpenRTB request lifecycle, supply and demand roles, auctions, QPS and the operational controls required around the protocol.
Nexus product team · 3 min readRead the guide ↗ProgrammaticSSP vs DSP vs ad exchange: choosing the operation you need
Compare SSP, DSP and OpenRTB exchange responsibilities, follow an illustrative buying decision and scope a Nexus deployment around actual partners and requirements.
Nexus product team · 3 min readRead the guide ↗ProgrammaticThe OpenRTB request lifecycle from supply to win notice
Trace OpenRTB requests from validation to reporting. Use a synthetic worked example to separate incoming requests, demand attempts, no-bids and selected bids.
Nexus product team · 3 min readRead the guide ↗Traffic controls
3 operator guides
QPS governance for advertising infrastructure
Learn how platform, channel, partner and endpoint limits protect infrastructure and commercial commitments.
Nexus product team · 3 min readRead the guide ↗Traffic controlsSupply quality filtering without a black box
Understand request-context, environment, duplicate and source controls used to protect advertising traffic.
Nexus product team · 3 min readIncludes configuration guidesRead the guide ↗Traffic controlsClick fraud filters for PPC and feed traffic
A practical model for bot, proxy, IP, domain, referrer, iframe and repeated-request controls without turning traffic quality into a black box.
Nexus product team · 3 min readIncludes configuration guidesRead the guide ↗Feeds
5 operator guides
XML feed monetization: build and validate an ad-network workflow
Plan XML feed mapping, QPS, daily click limits and reporting. Compare a worked US/EU capacity example using published prices and clearly labeled test inputs.
Nexus product team · 6 min readRead the guide ↗FeedsXML vs JSON advertising feeds
Compare XML and JSON feed contracts, operational tradeoffs and normalization requirements.
Nexus product team · 3 min readRead the guide ↗FeedsAffiliate sub-ID tracking and partner-level traffic analysis
Use sub-identifiers to distinguish sources, placements and commercial performance beneath a partner account.
Nexus product team · 3 min readRead the guide ↗FeedsDuplicate request protection for feed traffic
Why repeated advertising requests distort delivery, capacity and reporting—and how explicit controls reduce the impact.
Nexus product team · 3 min readRead the guide ↗FeedsFeed, bid and limit management for search advertising
How feed profiles, result limits, timeouts, allowed targets, custom bids and publisher exceptions create a controllable demand layer.
Nexus product team · 3 min readIncludes configuration guidesRead the guide ↗Video
3 operator guides
What is VAST video advertising?
Understand VAST responses, wrappers, media assets, tracking and the controls around web, app and CTV delivery.
Nexus product team · 3 min readIncludes configuration guidesRead the guide ↗VideoVAST wrapper diagnostics and timeout analysis
Trace VAST wrapper chains and timeout boundaries. Compare synthetic document-fetch timings without confusing HTTP redirects, media loading or player errors.
Nexus product team · 3 min readRead the guide ↗VideoWeb, app and CTV video inventory: operational differences
Compare delivery context, player constraints and policy needs across major video environments.
Nexus product team · 3 min readRead the guide ↗AI + MCP
4 operator guides
MCP for AdTech: making advertising infrastructure understandable to AI
Understand Nexus public MCP discovery, tools, resources, connection steps and the separate permission boundary for private platform operations.
Nexus product team · 4 min readRead the guide ↗AI + MCPHow an AI client connects to Nexus MCP
A practical connection model for compatible AI clients using the Nexus Streamable HTTP MCP endpoint.
Nexus product team · 3 min readRead the guide ↗AI + MCPNexus MCP security model
How Nexus separates public product knowledge, authenticated operations and private infrastructure.
Nexus product team · 3 min readRead the guide ↗AI + MCPAI-ready AdTech platform checklist
Evaluate whether an advertising platform is truly AI-operable or merely contains a chat widget.
Nexus product team · 3 min readRead the guide ↗Platform strategy
4 operator guides
Build vs buy an AdTech platform
Compare building, buying and extending an AdTech platform with a practical cost worksheet, ownership checklist and a bounded pilot decision.
Nexus product team · 4 min readRead the guide ↗Platform strategyWhite-label AdTech platform architecture
Plan a white-label AdTech platform with a branding checklist, module and partner requirements, access boundaries and practical launch acceptance checks.
Nexus product team · 4 min readRead the guide ↗Platform strategyAdTech platform evaluation checklist
A practical checklist covering products, targeting, integrations, security, operations, AI readiness and deployment.
Nexus product team · 3 min readRead the guide ↗Platform strategyMigrating from fragmented or legacy AdTech services
Plan an AdTech migration with dependency mapping, reporting reconciliation, a bounded traffic cutover and an explicit rollback and data-recovery checklist.
Nexus product team · 5 min readRead the guide ↗Search advertising
2 operator guides
Search Syndication: feeds, publishers and commercial control
Set up a search syndication workflow with separate provider feeds and publisher links, query and SubID context, traffic eligibility, search caps and NET reconciliation.
Nexus product team · 4 min readIncludes configuration guidesRead the guide ↗Search advertisingContextual advertising and domain parking operations
How site approval, keyword extraction, categories, landing templates and feed routing support contextual and parked-domain monetization.
Nexus product team · 3 min readRead the guide ↗Partner operations
1 operator guide
Campaign operations
1 operator guide
Performance advertising