NEXUSAD PLATFORM

Solutions / built with Nexus

What kind of platform
do you want to run?

An XML network. A buying platform. A video business. An affiliate tracking system. Start with your business model, then choose the Nexus components that make it work.

Nexus is the software behind your advertising business.

White-label deployment is available for every Nexus platform. You bring the partner relationships and traffic. We help define the modules, integrations and support you need.

Seven ways to build

Choose the business.
See the building blocks.

These are deployment recipes, not seven disconnected products. Each guide explains the workflow, available controls and what you need to connect.

01Existing module workflow

Connect traffic sources to advertiser feeds

XML ad network

XML / JSON feedsWorkflow
01 / Incoming requestAffiliate
02 / NexusMap & qualify
03 / Demand responseFeed
A feed response is not a confirmed click or revenue. Quality filters do not detect every invalid interaction.

Run an XML / JSON feed monetization platform. Connect advertiser feeds, assign them to publishers and control how traffic is filtered, routed and monetized.

See this platform ↗
02Existing module workflow

Monetize search intent

Search Syndication

Search SyndicationWorkflow
01 / Search queryPublisher
02 / NexusMatch & route
03 / Eligible feedProvider
A search does not guarantee a monetized result or click. Provider responses and NET imports depend on the integration.

Run a search syndication platform. Connect search providers to publisher links, apply keyword and traffic rules and compare searches, clicks and partner results.

See this platform ↗
03Existing module workflow

Connect supply and demand partners

OpenRTB exchange & traffic hub

OpenRTBWorkflow
01 / Bid requestSupply
02 / NexusQualify & route
03 / Eligible partnersDemand
A bid response is not an impression or confirmed revenue. No eligible bid is also a possible outcome.

Operate the connection between programmatic supply and demand. Manage exchanges, demand access, inventory rules and trading reports from the OpenRTB workspace.

See this platform ↗
04Integration-scoped deployment

Run an advertiser buying platform

DSP Deployment

DSP / RTB componentWorkflow
01 / Bid requestSupply
02 / NexusQualify & route
03 / Eligible partnersDemand
RTB component of a DSP deployment, not a complete DSP. Campaign, creative, buying and measurement workflows require separate validation.

Build a demand-side platform around Nexus campaign management and the RTB runtime. Define advertiser campaigns, creatives, targeting and the supply connections they can buy from.

See this platform ↗
05Existing module workflow

Connect video inventory to VAST demand

Video ad network

VAST videoWorkflow
01 / Player requestChannel
02 / NexusGrant & limit
03 / VAST responseTag
A VAST response does not guarantee playback or completion. Events depend on the player and agreed integration.

Build a video monetization platform around channels and VAST tags. Connect publisher inventory to eligible demand and inspect delivery, errors and partner results.

See this platform ↗
06Existing module workflow

Track clicks, conversions and partner payouts

Affiliate & conversion tracking platform

CPA / CPI / CPLWorkflow
01 / Offer trafficClick
02 / NexusCheck access
03 / Tracking destinationOffer
A click is not a conversion or payable event. Attribution, postbacks and payout reconciliation must be validated with partners.

Run an offer-based CPA tracking platform. Connect publishers to offers, track clicks and reported conversions, apply caps and manage fixed or revenue-share payouts.

See this platform ↗
07Delivery integration required

Manage subscribed browser audiences

Web Push publisher platform

Publisher operationsWorkflow
01 / Publisher propertyWebsite
02 / NexusConfigure
03 / Delivery serviceIntegration
A subscriber record is not proof of delivery or monetization. Browser permission and validated integration are required.

Use the available Push Subscribers module for direct publishers. Manage websites, browser subscriptions and notification delivery, then review subscriber activity and notification results.

See this platform ↗

Which one fits?

Start with the job
you need to do.

You can combine modules later. Choose the first deployment around a real partner connection and a measurable result. Explore operational use cases ↗

I monetize publisher traffic.

Search queries, contextual traffic and video placements need different partner contracts and delivery paths.

See video monetization ↗

I want my own buying product.

Scope a DSP deployment around the advertiser interface, campaign runtime and supply integrations you need.

Explore DSP Deployment ↗

From configuration to launch

Your modules. Your brand.
A defined launch scope.

Share your first traffic source, demand partner or offer. We can map the integration, demonstrate the relevant workspace and prepare a configuration-based proposal.