CPA / CPI / CPL

Core features.

Operate performance offers with fixed-price or revenue-share payouts, targeting, conversion windows and caps. Bring publisher access, creatives and conversion reporting into one workflow.

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Offer workspace

Manage advertiser and offer references, preview and tracking URLs, images, descriptions, restrictions and expiry.

Payout configuration

Configure fixed-price or revenue-share terms, currency and advertiser/publisher payouts. Event categories include installation, registration, sales, subscription and in-app events.

Conversion rules and caps

Set conversion windows, pending or multiple-conversion controls, daily/monthly clicks, conversions and revenue, plus minimum/maximum CR.

Eligibility and access

Configure approval and terms requirements, private offers and publisher visibility. Keep these separate from delivery targeting.

Targeting and traffic filters

Use country, OS version, browser, device, connection and carrier context. Configure SubID, domain and IP-range allowlists and blocklists.

Creatives and performance

Organize offer creatives and publisher-cap records. Review click context, valid/invalid conversions, advertiser/publisher payouts, profit, CR, CPC and RPC.

Inside Nexus / CPA / CPI / CPL settings

Define the offer before its traffic rules.

The General tab holds the offer’s identity, availability and creative details. Payout and conversion, targeting, and access controls remain separate steps in the offer editor.

Nexus CPA offer General tab with status, advertiser selector, offer and app references, dates, creative, URLs, description and restrictions. — Define the offer’s basic setup
Review status, advertiser assignment, app and offer references, dates, creative details, preview and tracking URLs, description and restrictions.

About these screenshots

Captured from Nexus. Identifying context is outside the frame. Shown in a new, unsaved CPA offer with empty account and URL fields. Visible defaults do not demonstrate a live campaign, conversion result or recommended policy.

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Reporting that fits the channel

Compare traffic, quality and commercial results.

Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.

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Performance indicators

Clicks
Unique clicks
Invalid clicks
Conversions
Invalid conversions
Advertiser payout
Publisher payout
Profit
CR
CPC
RPC

Ways to break it down

Publisher / offer · Advertiser · Source / SubID · Country / city · OS / browser · Device · Connection / carrier · Currency

Deployment scope. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.

Keep the operating context

Controls that connect to a decision.

Manage offers, fixed or revenue-share payouts, publisher access, conversion windows and daily or monthly caps around your performance business.

Offer eligibility & campaign targeting
Partner caps & source tracking
Conversion windows & payout policy

Connect conversion events with their traffic source and commercial terms before evaluating campaign performance.

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Extend the workflow with AI + MCP.

Connect supported AI clients to domain-scoped tools. Access, audit history and allowed operations stay within the boundaries configured for your deployment.

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Across the Nexus suite

Open standards. Your own platform.

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IAB Tech Lab

OpenRTB

2.4 / 2.5 / 2.6 configuration

Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.

OpenRTB specification

IAB Tech Lab

VAST

Video ad serving

Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.

VAST specification

AI connectivity

Full MCP

A structured interface for AI clients

Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.

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Your operating model

White-label

Your brand. Your domains.

Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.

Explore white-label

Protocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.

See these capabilities in your workflow.

Share the channel, expected volume and integrations. No credentials or production data required.

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