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Monetize search intent

Search Syndication

Run a search syndication platform. Connect search providers to publisher links, apply keyword and traffic rules and compare searches, clicks and partner results.

Existing module workflow · For search publishers, syndication businesses and search-feed operators.

How it works

From your partners
to a working operation.

A publisher runs a search experience, sends eligible queries to its connected providers and reviews which links generate accepted searches and paid clicks.

  1. 01Search query
  2. 02Publisher link & rules
  3. 03Search provider response
  4. 04Searches, clicks & NET results

Build with

Your Nexus components

Inside the operation

What your team
can manage.

Provider and publisher setup

Configure search provider feeds, publisher links and revenue-share settings around the traffic relationships you operate.

Search-specific controls

Use supported keyword, geographic and device targeting, request filters and search caps. Review controls per provider instead of assuming identical behavior across feeds.

Comparable reports

Inspect searches and clicks by link, publisher, advertiser and feed. Separate local activity from NET figures received from partners.

Search SyndicationWorkflow
01 / Search queryPublisherLink · keyword · SubID
02 / NexusMatch & route
  • Feed assignment
  • Targeting
  • Search caps
03 / Eligible feedProviderURL macros · revenue share
Possible outcomes
Eligible resultorNo eligible result
04 / REVIEWSearches · Monetized · Unique IPs
A search does not guarantee a monetized result or click. Provider responses and NET imports depend on the integration.Workflow illustration, not a live account. Search feed and link controls differ. Provider integrations, NET import timing and metric definitions are confirmed during deployment.

Before launch

What you need
to connect.

  • Approved search demand providers and publisher traffic
  • Search query and tracking parameters supported by each feed
  • Revenue-share agreements and traffic acceptance rules

Formats & delivery

What can the
visitor actually see?

Explore relevant formats and traffic models. Delivery still depends on the selected module, publisher placement and partner integration.

Related deployments

Another way to build.

Compare all platform types ↗
01Existing module workflow

Connect traffic sources to advertiser feeds

XML ad network

XML / JSON feedsWorkflow
01 / Incoming requestAffiliate
02 / NexusMap & qualify
03 / Demand responseFeed
A feed response is not a confirmed click or revenue. Quality filters do not detect every invalid interaction.

Run an XML / JSON feed monetization platform. Connect advertiser feeds, assign them to publishers and control how traffic is filtered, routed and monetized.

See this platform ↗
02Existing module workflow

Connect supply and demand partners

OpenRTB exchange & traffic hub

OpenRTBWorkflow
01 / Bid requestSupply
02 / NexusQualify & route
03 / Eligible partnersDemand
A bid response is not an impression or confirmed revenue. No eligible bid is also a possible outcome.

Operate the connection between programmatic supply and demand. Manage exchanges, demand access, inventory rules and trading reports from the OpenRTB workspace.

See this platform ↗

Plan your deployment

See this workflow
with the Nexus team.

Pricing depends on modules, traffic, integrations and support. Tell us what you want to operate and we will prepare a relevant demonstration and proposal.

Request a tailored demo ↗