Choose the product that fits your supply, demand and commercial model. Explore what goes into each workflow, which controls are available and what your team can measure.
Searches, NET searches and clicks, with publisher, link, advertiser and feed filters. Values are shown as captured for the selected period, not a performance guarantee.
Request → response
Bring publisher supply and demand feeds together.
Connect affiliates with advertiser feeds, define allowed mappings and apply request-quality checks, minimum bids, QPS, click limits and daily budgets.
XML revenue and partner NET trends with referral and audience breakdowns. Values are shown as captured for the selected period, not a performance guarantee.
Opportunity → auction
Set the rules for your exchange and demand partners.
Connect supply and demand through an OpenRTB workflow with explicit endpoint routing, capacity boundaries and auction policy.
Requests, valid requests, impressions, clicks, revenue, spend and profit in the RTB workspace. Values are shown as captured for the selected period, not a performance guarantee.
Ad opportunity → playback
Connect channels, demand tags and playback reports.
Connect publisher channels and demand tags, configure web, app or CTV environments, and review VAST URI validity, fill and playback event reporting.
Requests, impressions, clicks, revenue, publisher revenue and profit, alongside Video Performance and QPS charts. Values are shown as captured for the selected period, not a performance guarantee.
Click → conversion
Manage offers, publisher access and payout rules.
Manage offers, fixed or revenue-share payouts, publisher access, conversion windows and daily or monthly caps around your performance business.
Clicks, conversions, conversion rate, advertiser payout, publisher payout and profit in the CPA dashboard. This captured period has zero activity; the original values are unchanged. This is a KPI summary, not a performance guarantee.
A practical comparison
Choose by the work you need to do.
Start with a relevant product, then agree the partner integrations and infrastructure around it. Every engine has a core-features guide and a pricing discussion tailored to its scope.
Intent → click
Search Syndication
Connect provider feeds and publisher search links, configure revenue share and search caps, then inspect keyword-level and partner NET reporting.