White-label ad tech / Nexus
Nexus is white-label software for advertising businesses. Build a Search or XML network, connect OpenRTB and video partners, or manage offers, clicks and conversions. Choose the modules that match the platform you want to run.
For ad networks, publishers and performance teams. See the platforms you can build ↗
What can you build?
Every Nexus platform supports white-label deployment under your brand. Choose a starting point, see the components and connect your own partners.
Connect traffic sources to advertiser feeds
Run an XML / JSON feed monetization platform. Connect advertiser feeds, assign them to publishers and control how traffic is filtered, routed and monetized.
See this platform ↗Run an advertiser buying platform
Build a demand-side platform around Nexus campaign management and the RTB runtime. Define advertiser campaigns, creatives, targeting and the supply connections they can buy from.
See this platform ↗Monetize search intent
Run a search syndication platform. Connect search providers to publisher links, apply keyword and traffic rules and compare searches, clicks and partner results.
See this platform ↗Five connected products
Explore the workflows, the controls your team uses and the results it can investigate. Start with one product or connect several in your deployment.
Intent → click
Connect provider feeds and publisher search links, configure revenue share and search caps, then inspect keyword-level and partner NET reporting.
Ad formats, explained
From sponsored search results to video and notifications. See the placement, understand the delivery path and find the Nexus workflow behind it.
A sponsored result next to a search query.
See how it works ↗An image or HTML creative inside a reserved ad space.
See how it works ↗A video ad before, during or after another video.
See how it works ↗A browser notification sent to a visitor who subscribed.
See how it works ↗White-label by design
Give partners a platform under your own brand and domains. Choose the modules, access model and integrations that fit your operation, with deployment responsibilities agreed before launch.
Explore white-label capabilities ↗Branding and partner-facing requirements, with additional customization scoped up front.
Roles and platform assignments separate administration from member access.
Agree on service endpoints, platform data sources, hosting and ongoing support.
Full MCP support
Connect compatible clients to product knowledge or authenticated operations. Available tools follow the selected deployment and the account’s permissions.
Public discovery is read-only. Private operational access requires authentication; the public website assistant does not manage your production account.
Explore AI + MCP ↗Across the Nexus suite
2.4 / 2.5 / 2.6 configuration
Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.
OpenRTB specificationVideo ad serving
Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.
VAST specificationA structured interface for AI clients
Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.
Explore AI + MCPYour brand. Your domains.
Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.
Explore white-labelProtocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.
Deployment & engineering
Map the modules and integrations, agree on infrastructure and responsibilities, then validate a controlled rollout. See the deployment process ↗
Server setup, maintenance, monitoring and troubleshooting for the infrastructure behind your platform.
Custom applications, platform extensions and system integrations, from requirements to maintenance.
Mobile experiences, application interfaces and connected services designed around real user tasks.
Before we talk
Understand modules, access, integrations and the scope of your demo.
Talk to the team ↗Nexus is configurable advertising technology for teams operating search, feeds, programmatic, video and performance businesses. It combines channel-specific services with platform configuration, partner access and operational administration. The deployment is assembled around your traffic, integrations and workflows.
No. Start with the channel that fits your business: Search, XML / JSON feeds, OpenRTB, VAST video or CPA. Additional modules can be introduced as part of an agreed integration and rollout plan.
Nexus supports white-label and tenant-aware configuration, including domains, service endpoints and platform-specific data sources. During discovery we agree which components Nexus operates, which remain in your environment and how they connect.
Nexus provides tools, resources and prompts over Model Context Protocol for compatible AI clients. Public discovery is read-only. Connected operational deployments add authenticated, domain-scoped administration, session and question history, tool diagnostics and policy-controlled workflows. Available actions depend on the connected MCP server and the identity’s permissions.
Accounts receive explicit roles and platform assignments. Administrators manage platform configuration and MCP connections in a separate workspace. Protected operations are checked server-side; a shared domain or a copied URL does not grant access.
Tell us which channels you operate, your current supply and demand integrations, approximate volume, required regions and the operational problem you want to solve. We can then walk through a relevant workflow and define scope, validation and commercial terms.
A demo built around your business
Tell us your channels, partner integrations and expected volume. We will walk through the relevant product and define the next steps.