# Nexus

> Nexus is an independent, AI-native AdTech control plane from Nexus Soft, with advertising-technology engineering heritage reaching back to 2004. It connects search advertising, XML/JSON feeds, OpenRTB, VAST video and CPA/CPI/CPL operations.

## Core documentation
- [Nexus — White-Label AdTech Platform with Full MCP Support](https://www.nexus-soft.org/)
- [AdTech Products — Search, Feeds, OpenRTB, Video and CPA | Nexus](https://www.nexus-soft.org/products)
- [Search Syndication Platform | Nexus](https://www.nexus-soft.org/products/search)
- [XML and JSON Feeds Platform | Nexus](https://www.nexus-soft.org/products/feeds)
- [OpenRTB Programmatic Platform | Nexus](https://www.nexus-soft.org/products/rtb)
- [VAST Video Platform | Nexus](https://www.nexus-soft.org/products/video)
- [CPA Performance Platform | Nexus](https://www.nexus-soft.org/products/cpa)
- [Search Syndication Core Features | Nexus](https://www.nexus-soft.org/products/search/core-features)
- [Search Syndication Price Plans | Nexus](https://www.nexus-soft.org/products/search/price-plans)
- [XML / JSON feeds Core Features | Nexus](https://www.nexus-soft.org/products/feeds/core-features)
- [XML / JSON feeds Price Plans | Nexus](https://www.nexus-soft.org/products/feeds/price-plans)
- [OpenRTB Core Features | Nexus](https://www.nexus-soft.org/products/rtb/core-features)
- [OpenRTB Price Plans | Nexus](https://www.nexus-soft.org/products/rtb/price-plans)
- [VAST video Core Features | Nexus](https://www.nexus-soft.org/products/video/core-features)
- [VAST video Price Plans | Nexus](https://www.nexus-soft.org/products/video/price-plans)
- [CPA / CPI / CPL Core Features | Nexus](https://www.nexus-soft.org/products/cpa/core-features)
- [CPA / CPI / CPL Price Plans | Nexus](https://www.nexus-soft.org/products/cpa/price-plans)
- [White-Label Advertising Platform — Your Brand, Your Network | Nexus](https://www.nexus-soft.org/white-label)
- [Software Development & Server Management Services | Nexus](https://www.nexus-soft.org/services)
- [Server management | Nexus](https://www.nexus-soft.org/services/server-management)
- [Custom software development | Nexus](https://www.nexus-soft.org/services/custom-development)
- [Mobile application development | Nexus](https://www.nexus-soft.org/services/mobile-development)
- [Reporting & reconciliation | Nexus AdTech](https://www.nexus-soft.org/reporting)
- [Publisher operations | Nexus AdTech](https://www.nexus-soft.org/publisher-platform)
- [Campaigns & creatives | Nexus AdTech](https://www.nexus-soft.org/campaign-management)
- [Digital Advertising Formats — Visual AdTech Guide | Nexus](https://www.nexus-soft.org/ad-formats)
- [Platforms You Can Build — DSP, XML Networks & Tracking | Nexus](https://www.nexus-soft.org/solutions)
- [XML ad network | Nexus](https://www.nexus-soft.org/solutions/xml-ad-network)
- [Search Syndication | Nexus](https://www.nexus-soft.org/solutions/search-advertising-network)
- [OpenRTB exchange & traffic hub | Nexus](https://www.nexus-soft.org/solutions/openrtb-exchange)
- [DSP Deployment | Nexus](https://www.nexus-soft.org/solutions/white-label-dsp)
- [Video ad network | Nexus](https://www.nexus-soft.org/solutions/video-ad-network)
- [Affiliate & conversion tracking platform | Nexus](https://www.nexus-soft.org/solutions/affiliate-tracking-platform)
- [Web Push publisher platform | Nexus](https://www.nexus-soft.org/solutions/web-push-platform)
- [AdTech Platform Use Cases | Nexus](https://www.nexus-soft.org/use-cases)
- [AdTech Targeting, Filters and Traffic Controls | Nexus](https://www.nexus-soft.org/targeting-and-controls)
- [AdTech Platform Deployment Models | Nexus](https://www.nexus-soft.org/deployment)
- [AdTech Integrations — OpenRTB, VAST, XML, JSON and APIs | Nexus](https://www.nexus-soft.org/integrations)
- [AdTech Platform Architecture and Technology | Nexus](https://www.nexus-soft.org/technology)
- [AdTech Platform Security and Access Controls | Nexus](https://www.nexus-soft.org/security)
- [AI-Native AdTech Platform with Full MCP Support | Nexus](https://www.nexus-soft.org/ai-mcp)
- [AdTech Glossary — OpenRTB, VAST, Feeds, MCP and More | Nexus](https://www.nexus-soft.org/adtech-glossary)
- [AdTech Knowledge Hub — Programmatic, Feeds, Video and AI | Nexus](https://www.nexus-soft.org/resources)
- [About Nexus Soft — AdTech Engineering Since 2004](https://www.nexus-soft.org/company)
- [Talk to a Nexus AdTech Expert](https://www.nexus-soft.org/contact)
- [Search ads and sponsored results — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/search-ads)
- [Display banner advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/display-banner-ads)
- [Native advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/native-ads)
- [In-stream video advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/instream-video-ads)
- [Outstream video advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/outstream-video-ads)
- [CTV and OTT advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/ctv-ott-ads)
- [Interstitial and rich media advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/interstitial-rich-media-ads)
- [Popunder and CPV advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/popunder-cpv-ads)
- [Mobile CPA, CPI and CPL advertising — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/mobile-performance-ads)
- [Contextual advertising and domain monetization — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/contextual-domain-ads)
- [Web Push notifications — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/web-push-ads)
- [In-page push placements — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/in-page-push-ads)
- [Direct links and offer tracking — Format Guide | Nexus](https://www.nexus-soft.org/ad-formats/direct-link-ads)
- [What is OpenRTB? A practical guide for AdTech operators | Nexus](https://www.nexus-soft.org/resources/what-is-openrtb)
- [SSP vs DSP vs Ad Exchange | Nexus](https://www.nexus-soft.org/resources/ssp-vs-dsp-vs-ad-exchange)
- [The OpenRTB request lifecycle from supply to win notice | Nexus](https://www.nexus-soft.org/resources/openrtb-request-lifecycle)
- [QPS governance for advertising infrastructure | Nexus](https://www.nexus-soft.org/resources/qps-governance)
- [Supply quality filtering without a black box | Nexus](https://www.nexus-soft.org/resources/supply-quality-filtering)
- [XML feed monetization: from affiliate request to demand response | Nexus](https://www.nexus-soft.org/resources/xml-feed-monetization)
- [XML vs JSON advertising feeds | Nexus](https://www.nexus-soft.org/resources/xml-vs-json-feeds)
- [Affiliate sub-ID tracking and partner-level traffic analysis | Nexus](https://www.nexus-soft.org/resources/affiliate-subid-tracking)
- [Duplicate request protection for feed traffic | Nexus](https://www.nexus-soft.org/resources/duplicate-request-protection)
- [What is VAST video advertising? | Nexus](https://www.nexus-soft.org/resources/vast-video-advertising)
- [VAST wrapper diagnostics and timeout analysis | Nexus](https://www.nexus-soft.org/resources/vast-wrapper-diagnostics)
- [Web, app and CTV video inventory: operational differences | Nexus](https://www.nexus-soft.org/resources/web-app-ctv-video)
- [MCP for AdTech: making advertising infrastructure understandable to AI | Nexus](https://www.nexus-soft.org/resources/mcp-for-adtech)
- [How an AI client connects to Nexus MCP | Nexus](https://www.nexus-soft.org/resources/connect-ai-client-to-nexus)
- [Nexus MCP security model | Nexus](https://www.nexus-soft.org/resources/mcp-security-model)
- [AI-ready AdTech platform checklist | Nexus](https://www.nexus-soft.org/resources/ai-ready-adtech-checklist)
- [Build vs buy an AdTech platform | Nexus](https://www.nexus-soft.org/resources/build-vs-buy-adtech)
- [White-label AdTech platform architecture | Nexus](https://www.nexus-soft.org/resources/white-label-adtech-platform)
- [AdTech platform evaluation checklist | Nexus](https://www.nexus-soft.org/resources/adtech-platform-evaluation-checklist)
- [Migrating from fragmented or legacy AdTech services | Nexus](https://www.nexus-soft.org/resources/legacy-adtech-migration)
- [Search Syndication: feeds, publishers and commercial control | Nexus](https://www.nexus-soft.org/resources/ppc-search-syndication-platform)
- [Click fraud filters for PPC and feed traffic | Nexus](https://www.nexus-soft.org/resources/click-fraud-filters-adtech)
- [Feed, bid and limit management for search advertising | Nexus](https://www.nexus-soft.org/resources/feed-bid-limit-management)
- [Publisher and affiliate management for AdTech platforms | Nexus](https://www.nexus-soft.org/resources/publisher-member-management-adtech)
- [Direct advertiser campaign management inside an AdTech platform | Nexus](https://www.nexus-soft.org/resources/direct-advertiser-campaign-management)
- [Contextual advertising and domain parking operations | Nexus](https://www.nexus-soft.org/resources/contextual-ads-domain-parking)
- [Mobile performance platform for CPA, CPI and CPL campaigns | Nexus](https://www.nexus-soft.org/resources/mobile-performance-platform-cpa-cpi-cpl)
- [Nexus technical documentation | Nexus](https://www.nexus-soft.org/docs)
- [Nexus MCP quickstart | Nexus](https://www.nexus-soft.org/docs/mcp/quickstart)
- [Nexus MCP tools | Nexus](https://www.nexus-soft.org/docs/mcp/tools)
- [Nexus MCP resources and prompts | Nexus](https://www.nexus-soft.org/docs/mcp/resources)
- [MCP security and governance | Nexus](https://www.nexus-soft.org/docs/mcp/security)
- [Custom AdTech software development | Nexus](https://www.nexus-soft.org/services/custom-adtech-development)
- [AdTech infrastructure management | Nexus](https://www.nexus-soft.org/services/adtech-infrastructure-management)
- [Privacy notice | Nexus](https://www.nexus-soft.org/legal/privacy)
- [Website terms of use | Nexus](https://www.nexus-soft.org/legal/terms)
- [Cookie notice | Nexus](https://www.nexus-soft.org/legal/cookies)
- [Data processing framework | Nexus](https://www.nexus-soft.org/legal/dpa)

## AI and MCP
- Streamable HTTP MCP endpoint: https://www.nexus-soft.org/mcp
- MCP server metadata: https://www.nexus-soft.org/.well-known/mcp/server.json
- Machine-readable product catalog: https://www.nexus-soft.org/api/catalog
- Full product knowledge: https://www.nexus-soft.org/llms-full.txt

Nexus exposes MCP tools, resources and prompts for product discovery, operating-capability research and deployment guidance. Capabilities described here are product information, not guaranteed performance claims.