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OpenRTB
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Programmatic operations

Connect exchanges and demand on your terms.

Manage exchange and demand connections with OpenRTB version selection, bid floors, targeting and partner grants. Keep auction and financial signals in the same operating view.

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Inspect traffic and trading results together

Requests, valid requests, impressions, clicks, revenue, spend and profit in the RTB workspace. Values are shown as captured for the selected period, not a performance guarantee.

Inspect traffic and trading results together

Full screenshot. No cropping.

Nexus RTB dashboard showing request, impression, revenue, spend and profit KPI cards.

Actual Nexus dashboard · original captured values. Requests, valid requests, impressions, clicks, revenue, spend and profit in the RTB workspace. Values are shown as captured for the selected period, not a performance guarantee.

2.4 / 2.5 / 2.6OpenRTB configuration
Exchange ↔ demandexplicit partner grants
Win + NET spendreporting context
Built forAd exchangesSSPsDemand teams

Inside the product

Connect partners. Set rules. Track results.

All core features ↗
01

Exchange configuration

Configure adapter, OpenRTB version, revenue share, auction type, no-bid code and billing event for the supply connection.

02

Demand delivery controls

Configure DSP type, timeout, traffic types, Gzip and demand-side QPS. Keep NET import settings with the demand resource.

03

Inventory targeting

Use country, OS, browser, device, ad size, application and bundle controls, with inventory and video-type settings on demand.

04

Partner grants

Set Allowed Demands for an exchange and Allowed Exchanges for demand. Define trading relationships explicitly.

05

Floors and quality filters

Configure bid floors, exchange maximum bid, network-risk rules and SSP, site, publisher, domain or creative lists.

06

Cookie sync and reporting

Configure UID macros and image or iframe sync URLs. Review synced requests, win rate, impressions, revenue, spend and NET metrics.

Inside the workflowIllustrative
INCOMINGBid requestInventory · supply · format
Eligibility + auction policyNEXUS
DELIVERYDemand endpoints
VISIBILITYWin rate + NET spend

Review requests, errors, cookie-sync activity, win rate, impressions and local versus NET spend to investigate the auction path.

A day in the platform

From setup to a decision.

A practical workflow for your OpenRTB operation, with the relevant controls at each step.

  1. 01

    Register supply

    Configure the exchange adapter, OpenRTB version and commercial rules.

  2. 02

    Connect demand

    Set demand targeting, bid floors, QPS and timeout.

  3. 03

    Grant partner access

    Define which exchange and demand resources may work together.

  4. 04

    Review the auction path

    Inspect requests, errors, win rate, impressions and NET financial indicators.

Reporting that fits the channel

Compare traffic, quality and commercial results.

Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.

Explore reporting & data freshness ↗

Performance indicators

  • Requests
  • Errors
  • Synced requests
  • NURL / BURL / LURL
  • Impressions
  • Win %
  • Conversions
  • Revenue
  • NET revenue
  • Spend
  • NET spend
  • Profit

Ways to break it down

Exchange · Site ID · Publisher ID · Size · Country · OS / browser · Device · Connection / carrier · Domain · Bundle

Deployment scope. Protocol interoperability, partner-specific extensions and capacity targets are validated for your deployment. Version selection is not a certification claim.

A closer look

Targeting, limits and partner controls.

Configure the resource that owns the decision. Features and integrations are scoped to your enabled modules.

Version and auction

Select OpenRTB version and auction settings for the partner connection.

Bid boundaries

Configure floors and exchange maximum bid separately from demand QPS and timeout.

Supply context

Use SSP, Site/App ID, Publisher ID, domains and app bundles.

Demand exclusions

Manage supported domain, inventory and creative-ID lists.

Delivery settings

Configure notifications, supply-chain settings and third-party pixel limits.

Financial visibility

Review revenue, NET revenue, spend, NET spend and profit alongside delivery.

Compare targeting across all products ↗

Inside Nexus / OpenRTB settings

Configure the exchange connection.

Inspect the actual exchange editor: connection and bidding settings sit alongside inventory types, targeting, filters and partner grants. Each area has its own reviewable configuration.

Review connection & bidding

Choose the adapter and OpenRTB version, then review revenue share and adapter-specific auction settings.

Review connection & bidding

Full screenshot. No cropping.

Nexus RTB exchange General tab with adapter, OpenRTB version, revenue-share and auction-type fields.

Actual Nexus interface · identifying details hidden. Choose the adapter and OpenRTB version, then review revenue share and adapter-specific auction settings.

Select inventory types

The Types & Endpoints tab exposes separate controls for popup, HTML banner, banner, native and video inventory.

Select inventory types

Full screenshot. No cropping.

Nexus RTB exchange editor showing inventory-type switches and the endpoint configuration area.

Actual Nexus interface · identifying details hidden. The Types & Endpoints tab exposes separate controls for popup, HTML banner, banner, native and video inventory.

About these screenshots

Captured from Nexus. Identifying details are hidden. These are new, unsaved exchange settings. The displayed version and numeric defaults are not recommendations, performance claims or proof of protocol certification.

Explore targeting and operating controls in Resources ↗

What the audience sees

Display banner advertising

Display banners are visual ad units placed inside a page or application layout. They are familiar and scalable, but effective delivery still depends on creative dimensions, placement context, viewability, frequency and transparent supply paths.

Explore this ad format ↗

Illustrative placement, not a live advertisement. Format and integration scope are confirmed for your deployment.

Illustrative placement · no customer data

Part of your Nexus

One product. A wider operating platform.

Your white-label platform ↗

Your brand, domains and partner experience, with deployment scope agreed up front.

Connected AI + MCP ↗

Connect supported AI clients through an identity-aware setup and inspect the available tools.

Engineering and support ↗

Server management, integrations and custom development around your platform.

Across the Nexus suite

Open standards. Your own platform.

Explore the integration foundation
IAB Tech Lab

OpenRTB

2.4 / 2.5 / 2.6 configuration

Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.

OpenRTB specification
IAB Tech Lab

VAST

Video ad serving

Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.

VAST specification
AI connectivity

Full MCP

A structured interface for AI clients

Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.

Explore AI + MCP
Your operating model

White-label

Your brand. Your domains.

Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.

Explore white-label

Protocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.

Make it concrete

See OpenRTB in your workflow.

Bring your use case, partner integrations and expected volume. We will map the relevant controls.

Book a walkthrough ↗