What Nexus provides
Direct link support is available in the XML / JSON module, with publisher traffic routing, configured demand destinations, source controls and click reporting.
Performance traffic
Direct links for XML traffic
A publisher link routed through XML demand to a configured destination. Route publisher traffic through the XML / JSON module and inspect click results.
IN PRACTICE
A simple example.
A visitor follows an approved publisher link. The configured XML demand route selects a destination, while the platform records the traffic and click reporting context.
- Where it appears
- Approved links and calls to action
- What to measure
- Requests · clicks · revenue
What you need to connect
Approved publisher traffic, configured XML demand and a working destination. A link does not itself create a popunder. CPA conversion and payout rules do not define this XML routing path.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is direct link advertising?
A direct link routes publisher traffic through the XML / JSON module to a configured demand destination. It defines a traffic path rather than a visual creative. Source rules, destination configuration and click reporting remain part of the XML workflow.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Inspect traffic entering the configured XML route.
Review clicks associated with the publisher and demand source.
Compare recorded XML results and configured partner reporting.
Operator guide
What clients should understand before launch.
What the visitor sees
The original publisher link or creative, followed by the configured demand destination. The link does not define the visual design of either page.
How Nexus tracks the result
The XML route keeps the publisher, demand and destination context with the recorded traffic. Use the XML reports to review clicks and commercial results.
What must be agreed
Allowed publisher sources, XML demand configuration, destination behavior and partner commercial terms.
Direct link is not popunder
A direct link does not itself open a background browser window. Popunder behavior requires a separate permitted placement and browser-compatible implementation.
Frequently asked
Questions about direct link.
Strictly, it is a delivery and tracking path. It is included in this guide because operators commonly evaluate direct-link traffic as a channel.
Build the right delivery path