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CPA / CPI / CPL
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Performance offer management

Keep offers, publisher access and payouts connected.

Operate performance offers with fixed-price or revenue-share payouts, targeting, conversion windows and caps. Bring publisher access, creatives and conversion reporting into one workflow.

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Review CPA activity and payouts

Clicks, conversions, conversion rate, advertiser payout, publisher payout and profit in the CPA dashboard. This captured period has zero activity; the original values are unchanged. This is a KPI summary, not a performance guarantee.

Review CPA activity and payouts

Full screenshot. No cropping.

Nexus CPA dashboard KPI summary with a date selector and zero clicks, conversions, conversion rate, payouts and profit for the selected period.

Actual Nexus dashboard · original captured values. Clicks, conversions, conversion rate, advertiser payout, publisher payout and profit in the CPA dashboard. This captured period has zero activity; the original values are unchanged. This is a KPI summary, not a performance guarantee.

Fixed / Revsharecommercial configuration
Daily + monthlyoffer limits
Click → conversionreporting context
Built forPerformance networksAgenciesDirect advertisers

Inside the product

Connect partners. Set rules. Track results.

All core features ↗
01

Offer workspace

Manage advertiser and offer references, preview and tracking URLs, images, descriptions, restrictions and expiry.

02

Payout configuration

Configure fixed-price or revenue-share terms, currency and advertiser/publisher payouts. Event categories include installation, registration, sales, subscription and in-app events.

03

Conversion rules and caps

Set conversion windows, pending or multiple-conversion controls, daily/monthly clicks, conversions and revenue, plus minimum/maximum CR.

04

Eligibility and access

Configure approval and terms requirements, private offers and publisher visibility. Keep these separate from delivery targeting.

05

Targeting and traffic filters

Use country, OS version, browser, device, connection and carrier context. Configure SubID, domain and IP-range allowlists and blocklists.

06

Creatives and performance

Organize offer creatives and publisher-cap records. Review click context, valid/invalid conversions, advertiser/publisher payouts, profit, CR, CPC and RPC.

Inside the workflowIllustrative
INCOMINGCampaign clickOffer · partner · sub-ID
Eligibility + cap policyNEXUS
DELIVERYOffer tracking destination
VISIBILITYConversion + payout report

Connect conversion events with their traffic source and commercial terms before evaluating campaign performance.

A day in the platform

From setup to a decision.

A practical workflow for your CPA operation, with the relevant controls at each step.

  1. 01

    Define the offer

    Add tracking destination, event category, payout and terms.

  2. 02

    Set eligibility and caps

    Configure targeting, conversion windows and daily or monthly limits.

  3. 03

    Organize publisher access

    Use approvals, private-offer settings and creatives.

  4. 04

    Review performance

    Inspect clicks, conversions and both sides of the payout.

Reporting that fits the channel

Compare traffic, quality and commercial results.

Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.

Explore reporting & data freshness ↗

Performance indicators

  • Clicks
  • Unique clicks
  • Invalid clicks
  • Conversions
  • Invalid conversions
  • Advertiser payout
  • Publisher payout
  • Profit
  • CR
  • CPC
  • RPC

Ways to break it down

Publisher / offer · Advertiser · Source / SubID · Country / city · OS / browser · Device · Connection / carrier · Currency

Deployment scope. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.

A closer look

Targeting, limits and partner controls.

Configure the resource that owns the decision. Features and integrations are scoped to your enabled modules.

Commercial models

Keep fixed payout and revenue-share rules explicit.

Conversion window

Define the window and pending/multiple-conversion policy. Validate attribution during integration.

Volume limits

Set daily and monthly click, conversion and revenue boundaries.

Private access

Require approval or terms and control publisher visibility.

Source rules

Use SubID, domain and IP-range lists and invalid-traffic redirects.

Click diagnostics

Inspect click ID, offer, publisher, source, SubID, environment, errors and payouts.

Compare targeting across all products ↗

Inside Nexus / CPA / CPI / CPL settings

Define the offer before its traffic rules.

The General tab holds the offer’s identity, availability and creative details. Payout and conversion, targeting, and access controls remain separate steps in the offer editor.

Define the offer’s basic setup

Review status, advertiser assignment, app and offer references, dates, creative details, preview and tracking URLs, description and restrictions.

Define the offer’s basic setup

Full screenshot. No cropping.

Nexus CPA offer General tab with status, advertiser selector, offer and app references, dates, creative, URLs, description and restrictions.

Actual Nexus settings · identifying context excluded. Review status, advertiser assignment, app and offer references, dates, creative details, preview and tracking URLs, description and restrictions.

About these screenshots

Captured from Nexus. Identifying context is outside the frame. Shown in a new, unsaved CPA offer with empty account and URL fields. Visible defaults do not demonstrate a live campaign, conversion result or recommended policy.

Explore targeting and operating controls in Resources ↗

What the audience sees

Mobile CPA, CPI and CPL advertising

Mobile performance advertising pays for a defined outcome rather than exposure alone. The ad can use several creative formats; what defines the model is the validated event—an action, installation, lead, sale or deployment-specific conversion.

Explore this ad format ↗

Illustrative placement, not a live advertisement. Format and integration scope are confirmed for your deployment.

Illustrative placement · no customer data

Part of your Nexus

One product. A wider operating platform.

Your white-label platform ↗

Your brand, domains and partner experience, with deployment scope agreed up front.

Connected AI + MCP ↗

Connect supported AI clients through an identity-aware setup and inspect the available tools.

Engineering and support ↗

Server management, integrations and custom development around your platform.

Across the Nexus suite

Open standards. Your own platform.

Explore the integration foundation
IAB Tech Lab

OpenRTB

2.4 / 2.5 / 2.6 configuration

Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.

OpenRTB specification
IAB Tech Lab

VAST

Video ad serving

Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.

VAST specification
AI connectivity

Full MCP

A structured interface for AI clients

Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.

Explore AI + MCP
Your operating model

White-label

Your brand. Your domains.

Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.

Explore white-label

Protocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.

Make it concrete

See CPA in your workflow.

Bring your use case, partner integrations and expected volume. We will map the relevant controls.

Book a walkthrough ↗