What Nexus provides
CPA offers, publisher access, conversion windows, caps, click-ID tracking and fixed or revenue-share payouts.
Performance advertising
Mobile CPA, CPI and CPL advertising
A mobile offer that leads to an install, registration or other defined action. Measure a business outcome rather than a click alone.
IN PRACTICE
A simple example.
An app promotion links a user to the store. An approved conversion event is reported back through the agreed integration.
- Where it appears
- Mobile web & app acquisition campaigns
- What to measure
- Installs · leads · conversions
Outcome-based workflow / Nexus fit
How Nexus
supports this workflow.
Affiliate & conversion tracking platform ↗What you need to connect
An advertiser conversion integration with an agreed event and postback contract. No mobile attribution SDK, MMP or cross-device model is implied.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is mobile performance advertising?
Mobile performance advertising pays for a defined outcome rather than exposure alone. The ad can use several creative formats; what defines the model is the validated event—an action, installation, lead, sale or deployment-specific conversion.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Validated outcomes ÷ eligible clicks
Spend ÷ validated actions
Validated installs ÷ clicks
Attributed value ÷ spend
Operator guide
What clients should understand before launch.
What the user sees
The creative may be a banner, native card, search result or video. It directs the user to an application store, form, purchase flow or other destination tied to a defined outcome.
How the outcome is validated
The configured advertiser or measurement integration reports a conversion with identifiers that connect it to the original click. Confirm the event, identifier and postback contract before launch.
How caps protect campaigns
Click and conversion caps by day, month, offer or partner help control budget and prevent one source from consuming an allocation before quality is understood.
What operators reconcile
Click records, sub-ID context, duplicate policy, attribution windows, advertiser approvals, partner payouts and reversals must lead to one defensible outcome count.
Frequently asked
Questions about mobile performance.
Strictly, CPA is a pricing and optimization model. It can use search, display, native or video creatives, but clients often evaluate it as a distinct performance channel.
Build the right delivery path