What Nexus provides
The Video module connects eligible channels and VAST demand tags.
Video advertising
Outstream video advertising
A standalone video unit inside a page or content feed. Add video inventory without needing a main editorial video.
IN PRACTICE
A simple example.
A video unit appears between paragraphs. Playback rules depend on the player and placement.
- Where it appears
- Articles & feed placements
- What to measure
- Viewability · video events
What you need to connect
An outstream player or renderer inside the publisher page. Playback and viewability measurement are not supplied by a VAST tag alone.
Exact format support, enforcement and reporting depend on the connected revenue engine and agreed deployment configuration.
Plain-language definition
What is outstream video advertising?
Outstream video creates a player-like placement inside non-video content. The unit commonly opens or begins muted when it enters view and pauses or collapses when the user moves away, making viewability and interaction policy central to the format.
Delivery path
From opportunity to measurable outcome.
The exact services differ by format, but every useful implementation keeps eligibility, delivery and evidence connected.
Measurement
Metrics that explain more than volume.
Use these metrics to evaluate the format. They are not a promise that every Nexus integration supplies every metric: player, publisher, analytics or conversion reporting may be needed.
Starts while the unit is viewable
Completed plays ÷ starts
Duration meeting viewability conditions
Clicks or controls used ÷ starts
Operator guide
What clients should understand before launch.
What the user sees
A video unit appears between paragraphs, inside a feed or as a controlled floating placement. It is separate from publisher video content and should not unexpectedly dominate the experience.
How it starts
An integration observes when the unit becomes viewable, requests or resolves eligible video demand and begins playback according to browser and publisher policy—commonly muted.
Experience controls
Viewport thresholds, pause behavior, close controls, sticky positioning, sound activation, frequency and maximum footprint determine whether the format remains useful rather than intrusive.
What to investigate
A high start count with low viewable time or completion can indicate placement behavior, slow creative loading, scroll patterns or a mismatch between format and content.
Frequently asked
Questions about outstream video.
No. It creates a video advertising placement inside non-video page or feed content.
Build the right delivery path